Let's see ... No ... It is not true that millennials do not want to buy a home according to Buyproperty ... What happens is that they answer this question in the same way that they face a reality that puts the prices they are reaching in their reach. the medium, large and giant cities of the country.
It is simple, while at the national level young people who fit into the millennial group take 30% of the mortgages that are generated, in Mexico City this percentage is reduced to a fifth, leaving a meager 6 percent.
It hardly sounds sensible in a reality that marks that 70% of the population, be they millennial or ruqueniall, earn less than 15,000 pesos a month, which puts them far from the possibility of buying a home in the average price range that banks It is financing in the capital of the country, and it is located above 1,300,000 pesos.
It is up to the city government to create conditions that allow this reality to be reversed ... And it is up to real estate entrepreneurs to launch the creativity machine to develop products that can be taken by these segments of the population .
Of course, there is a millennial to a millennial , because it is a group defined by an age range, but it experiences its greatest complexities when age is added to the marginalization and lack of opportunities faced by a large part of the population.
What can be done? Well, from the outset we should bet on transition solutions that give housing options that are not assumed to be definitive, but rather as the first step in a personal process in which young people will change their homes several times as their life circumstances change.
Because it is clear that young people do want a home, although they want it from different paradigms than previous generations.
It is sure that they prefer a good location than square meters ... It is sure that they prefer a good location than parking spaces or gyms, swimming pools or multipurpose rooms.
It is difficult for a millennial to pay for a 120-square-meter apartment in the smartcityof Mexico .
But what if you find options of 40 square meters in that same neighborhood or in another that is in a range that offers you the same services?
Demand shrinks to the extent that products consistent with its structure are not generated ... What if the conventional is set aside and recipes are sought to meet the needs and capacities of each segment of its structure?
Imagination ... You cannot meet the new demand based on the way it has been done so far ... Imagination.
